I was talking with a friend today about how odd the passage of time is. It brought to mind the old saying, “The days are long, but the years are short.” Though I wasn’t originally thinking of this phrase in terms of book publishing, it occurred to me that it’s relevant just the same. If posts here start to sound redundant, it’s because the detailed work at each stage of the process takes time—but blink and publication day will be here. Sometimes it feels like a crawl to the next deadline and a sprint to the finish line.

Over the past couple of weeks, my team and I have been working on creating a marketing implementation timeline. The coming months will surely race by, so creating these smaller deadlines will help us stay focused as we wade through the day-to-day tasks.

We are also starting to think through important production-related questions. From the beginning, the plan has been to use some of Sean’s photos and artwork in the book. However, including images requires special consideration: Will the images be in color or black and white? Will they need to be printed on special paper? How does this affect sustainable production? It’s important to make these kinds of big decisions early on, because they can have an impact on everything from the interior design to the budget.

- Laurel Boruck